5 Problems with Dr Pepper 10 Commercials

1. What does “10 manly calories” mean?

            2. The macho culture the ad prescribes is not a good model for 
            masculinity.

3. Dr Pepper 10’s Imagined Drinkers: Mr. T doing one-armed pushups, the Browny man cutting  down a tree in flannel, and Crocodile Dundee wrestling the love child of the Loch Ness Monster  and Bigfoot. The reality: these macho prototypes don’t exist. Thankfully.

4. Women can drive ATVs in the jungle, too.

5. Despite the attempt to find a niche with the man crowd like Dove Men+Care and MACH3 Razors for Men, Dr Pepper 10 has perpetrated problematic gender stereotypes for men and women in their ad campaign. Oops.